A breakfast club with no breakfast, and no club.
In 2023, OMMFA staged INFP Breakfast Club, a project examining how strangers form attachment when identity is both anonymous and externally labelled.
This work utilizes ZEPETO—a South Korean social platform where users can exist as customizable 3D avatars in shared virtual spaces designed for entertainment rather than emotional expression. OMMFA's choice of this location for the gathering was deliberate: a space originally intended for performance was transformed into a place of confession.
Recruitment was conducted offline. A poster was distributed on the streets of London, targeting only INFP personality types. Aside from an invitation and a QR code, no other information was provided. Ultimately, 20 people responded.
They gathered in a place where they couldn't actually meet: a virtual campsite where the campfire offered no warmth and the guitar music came from elsewhere. Twenty strangers, using each other's names, came together in a borrowed world to speak openly and honestly.
Almost no documentation remains, which the project views as an inevitable state rather than a loss. The exchanges around the campfire, which could only provide light, were not for archiving purposes. What remains is the fact of the gathering itself: a tag, a borrowed space, were enough to get twenty people moving.
